We recently attended an Executive Roundtable on Employer Branding and Talent Attraction at LinkedIn’s Dubai HQ (November 18).

Discussions focused on defining an “employer of choice,” leveraging AI for recruitment, and using data to build a strong Employer Value Proposition (EVP) that adapts to regional cultures.

We appreciate the expertise shared by Dmitry Krainov and Houda BOUHAYAT from LinkedIn, and Stefan Müller-Nedebock and Richard Mosley (Employer Brand Author) from C-YourCulture.

At ITS, we see platforms like LinkedIn as crucial for connecting with top talent. For us, employer branding means attracting talent and fostering a community where voices are heard and contributions are valued.

Our Manager of Talent Planning & Acquisition, Talal Beidas, CHRP, CHRM, represented ITS. Talal brings extensive experience in Strategic HRM, leading HR digital transformation, and developing employer branding strategies, driving our vision for a future-ready workforce.