ITS used Mobile World Congress to raise awareness of its churn-busting products and services.

ITS used Mobile World Congress to raise awareness of its churn-busting products and services. Khaled Al Saeed, GM and MD, ITS, said the company focused on promoting its core telecom solutions, which are designed to help telcos improve efficiency and reduce churn.
Al Saeed said that operators all face similar challenges including tough competition, market saturation and churn. He said that these challenges call for “a new strategy based on three main pillars” of churn reduction; customized service offerings, and campaigns to attract new customers.

“ITS came to MWC to show its 360° offering of complete end-to-end business solutions to address these needs through ‘3C’ platforms,” Al Saeed said. This package consists of a customer retention platform, a customer care and billing platform, and a campaign management platform.
“At MWC we are mainly looking to increase our presence in Africa, meet existing customers and build new business for Latin America,” Al Saeed said. He added that ITS already has more than 40 customers around the Middle East, Pakistan and Bangladesh. Its customers in the Middle East include Etisalat, Viva Kuwait, Zain, MTN, and Orascom.