Sixth Sense Media, a provider of real-time mobile marketing, loyalty and advertising solutions, and I.T.S, a leading integrated information technology solutions provider, today announced that they will provide the industry’s most advanced mobile marketing and business intelligence solutions to mobile operators globally. The partnership will allow mobile operators to leverage key business intelligence information to deliver real time, trigger-based marketing promotions that drive customer retention, expand customer reach, and increase customer loyalty.
This integrated mobile marketing solution is designed to tap into intelligence derived from service provider networks, business systems, and real-time event feeds that creates "just-in-time" marketing promotions. As a result, mobile operators can seamlessly implement targeted campaigns targeted to definitive customer micro-segments that help address key ARPU challenges including up-selling of data plans, equipment, and value-added services.
"We believe that our partnership with Sixth Sense is strategic for both our organizations," said Khaled Faraj Al-Saeid, I.T.S' Managing Director and General Manager. "From conducting targeted marketing campaigns, keeping pace with customer expectations, to maximizing return on investment, the challenges faced by telecom operators are many. The need for a robust, highly responsive business intelligence and marketing platform has become increasingly apparent. We are confident that the I.T.S-Sixth Sense Media joint offering will bring both our customers an innovative, unparalleled solution in the business intelligence domain."
"We are very excited about the partnering with I.T.S," said Thomas Thekkethala, CEO and President of Sixth Sense Media. "Together our integrated mobile marketing platform will go beyond traditional data-warehouse based marketing to a business intelligence, event and trigger-based solution that will deliver dramatic increments in customer up-take and revenue for the mobile operator."
I.T.S today provides market leading business intelligence and business systems solutions to over 38 operators around the world including Zain Group, Orascom Telecom, MTN, Etisalat, Airtel, and several others. Sixth Sense Media provides mobile marketing solutions to leading mobile operators such as iDEA Cellular, Zain, Tunisiana (Qtel Group), MTN.
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